Swiftcover is launching its first in-game ad campaign, continuing its branding activity starring punk veteran Iggy Pop and the Little Iggy puppet.

Warner Bros International has named Lynne Frank to the newly created position of executive vice president international marketing at Warner Bros. Pictures (WBP).

Kellogg is beefing up its marketing operations in Europe by recruiting 50 top-level marketing, sales and finance positions at its headquarters in Ireland, increasing its headcount by 25%.