With over 70 million subscribers, mobile phone ownership has reached well past saturation point in the UK. As such, the mobile has become one of the most important and personal marketing tools in any brand's armoury.
Until now, your online presence has been the most effective way to take your business to market, but increasingly it's your mobile presence that really counts as the rise of mobile browsing continues. The costs of app development can get quite painful quite quickly though. Deploying individual apps for individual platforms (iPhone, iPad, Android to name but three) is expensive. What if you could write the code once and take it cross-platform? Web apps can do just that.
Emerging frameworks mean it's now possible to create mobile browser-based apps that look and feel like native apps, but with the considerable bonus of far wider platform compatability meaning better return on investment for our clients.